Glenn Cottrell


Managing Director, Builder Solutions
IBACOS, Inc


Glenn is directly responsible for all aspects of IBACOS’ work with homebuilders. This work includes the development and delivery of construction Best Practices® knowledge tools, content, and technical consulting services to leading homebuilders nationwide. The PERFORM® program, as it is named, increases a builder’s bottom line by improving the builder’s quality and performance.

Glenn helped lead the ground-up development and expansion of BuildIQ®, the building industry’s first online education system for production homebuilders, and has spoken at many industry conferences on the subject of adult learning. In 2014, he began a journey into quantifying the true cost builders pay for quality—both investments made to ensure good quality as well as the price paid due to poor quality. His unique insight and perspective have opened opportunities with many of the nation’s largest production homebuilders.

Breakout Presentation Topic:
Quality Pays – But Just How Much is Up to You

Quality is not easily defined nor is it easy to quantify. That is, until you hold back $4,900 a home in order to pay for anticipated future failures and realize that’s exactly what you’ve done. Of course, it makes more sense to invest proactively in quality – in doing things right the first time – than it does in bleeding away already tight margins long after the home is delivered.

How much are you holding in reserve to pay for warranty claims, defects, and litigation? In this session, we will explore a model that “flips the script”—identifying the opportunities that come from investing those dollars in better building and management practices to achieve reliable profitability and boost buyer satisfaction.

IBACOS asked builders and developers to put some real numbers behind the Cost of Quality – a methodology that enables an organization to quantify how much they spend on quality-related costs and why. We received feedback from 21 companies during the initial study. In this session, we will present our findings on where the opportunities for savings lie in business areas such as value engineering, construction oversight, cycle time, cost variance, customer delight, warranty, employee engagement, trade/supplier loyalty, training value/valuation, documentation and execution.

By investing in quality, you can keep real money in your pocket. Money that you can plow back into your business, hire and keep the best people, grow your operations, or have on-hand to weather whatever storms may come your way.